Download The Journal of Continuing Education in Nursing 2010 Rate Card.
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View The Journal of Continuing Education in Nursing‘s digital ad specifications.
For more information regarding product advertising opportunities and rates for 2010, please contact Kara Datz by email, kdatz@slackinc.com or by phone at 1-800-257-8290 or 856-848-1000 ext. 549.
General Requirements for Print and Web Advertising
Advertisements for professional and non-professional products or services are accepted provided they are in harmony with the policy of service to the health care profession and subject to the Publisher’s approval. To maintain the integrity of SLACK Incorporated publications, advertising cannot influence editorial decisions or editorial content. Placement of advertising adjacent to (ie, next to or within) editorial content on the same topic is prohibited. Products or services eligible for advertising shall be germane to, effective in, and useful in a) the practice of medicine, b) medical education, and/or c) health care delivery, and shall be commercially available. In addition, products and services that are offered by responsible advertisers that are of interest to physicians, nurses, other health care professionals, and consumers are also eligible for advertising. Pharmaceutical products must comply with FDA regulations regarding advertising and promotion. Alcoholic beverages and tobacco products may not be advertised. Acceptance of advertising in no way implies endorsement by the editors, publishers, or editorial boards of SLACK Incorporated.
Guidelines for Advertising Copy
- The advertisement should clearly identify the advertiser of the product or service offered. In the case of pharmaceutical advertisements, the full generic name of each active ingredient shall appear.
- Layout, artwork, and format shall be readily distinguishable from editorial content and avoid any confusion with the editorial content of the publication. The word “advertisement” may be required.
- Unfair comparisons or unwarranted disparagement of a competitor’s products or services will not be allowed.
- It is the responsibility of the manufacturer to comply with the laws and regulations applicable to the marketing and sale of its products. Acceptance of advertising in SLACK publications should not be construed as a guarantee that the manufacturer has complied with such laws and regulations.
- Advertisements may not be deceptive or misleading.
- Advertisements will not be accepted if they are offensive in either text or artwork, or contain attacks or derogations of a personal, racial, sexual, or religious nature, or are demeaning or discriminatory toward an individual or group on the basis of age, sex, race, ethnicity, religion, physical appearance, or disability.